The Importance of On-Page Site Links in Google SEO Results

January 3, 2010 - 1:56 pm 1 Comment

On-Site content links have quickly become an important part of any good Google SEO effort. Not all links are created equal in that we have derived a link strategy that has proven very successful in our SEO results. Go through each page’s content and find the keywords that best match the keywords used in other pages within your website.

Don’t rush through the process, as taking the time to properly use all of the attributes will give your SEO efforts a lift. Make sure to include a title attribute in each HTML link which should match the landing page’s file name, keywords and content.

Ideally if your web site is about apples, and in the content you create a link to one of your pages about red apples, make sure the page that the link points to is called red-apples.HTML, php
or asp, and that the keywords and content of that page are also about red apples. Don’t forget to include in the title attribute of the link a useful description about the landing page’s topic. An example link from one page to the other could be as follows.

Keeping all of the elements in line tells a search engine
more-so than a visitor that the link refers to a page about red apples. Just remember that most web developers
who even declare the title attribute tend to undercut their power by not focusing it properly.

A focused on-page link can boost both the overall web site’s relevance value and the destination page. Don’t rush and take your time creating a few good links to other pages on your site. This strategy work well in conjunction with your regular navigation links but should not be your main navigational page strategy. A good navigational menu goes a long way along with on-page links.

One Response to “The Importance of On-Page Site Links in Google SEO Results”

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